Established in April 2015, pvra was founded by Kara Nugroho and Putri Katianda. The brand name, pvra, is short from their nicknames, Putri and Kara. We launched our very first collection in April that year, being the pioneer of our signature beaded sandals in the local market.
Our products are handmade, crafted by skilled local craftsman in Indonesia. By using the finest quality of hand-picked leather and three-dimensional beadwork arrangement, hours of work are invested in order to make a pair of our sandals. We provide our customers with this high-level sense of luxury, packaged in a very attractive pricing.
We are passionate to grow our business to provide economic empowerment, support and provide advanced training to our local craftsman. Creating beautiful sandals, while also creating jobs.
When purchasing our sandal, pvra will donate a portion of the sales for a patient in need. We created our “In Their Shoes” campaign, together with Indonesia’s first health crowd-funding website, WeCare.id, to help equalize healthcare throughout Indonesia. In 2018, we launched our new signature heart-bead sole in our classic collection, as a gesture for our customer to always leave a good mark anywhere they go.
In 2016, pvra was named “Most Promising Accessories Brand” at Cleo Fashion Awards. The following year, they are selected to be one of the participant of Indonesia Fashion Forward 6th Generation, the incubator program from Femina Group, British Council and Center for Fashion Enterprise London, to prepare local talents for the international market. This year, the brand has participated in two international runway, showcasing their 2019 F / W collection in London and Seoul.
On their third anniversary, pvra opens their first ever offline pop-up (4 months) store in Plaza Indonesia. Followed by another pop-up store concept that opens in March 2019, at Pacific Place.